Google Expands Universal Search To More Phones In More Countries

by Greg Sterling

Of the big three search engines, one could argue that Google is directing the most focused, ongoing effort toward mobile. Clearly Yahoo and Microsoft see mobile as a critical part of their business but Google is more or less continually doing things that seek to improve the mobile user experience.

First, of course, there’s Android itself. And then there are Android apps like Places Directory (a local search app minus the search part). There’s also the effort to improve and expand Voice Search and Latitude. There are the recent upgrades to GMail and iGoogle that make the mobile browser experience much more like a native smartphone application. There’s the recent expansion of Google’s Content Network (display ads) for mobile, as well as Google’s own display advertising for its iPhone app. I could go on for some time with items like this. Read More…